Established Australian beverage brand Bickford's has unveiled a livery update across its entire product range, with the new look rolling out as it marks its 150th anniversary.
This update introduces a modern design while retaining the same quality and taste that Bickford's has been known for over a century and a half, the company says.
Angelo Kotses, owner of Bickford's, stated, "We have always been committed to maintaining the quality and taste that Australians and the world have loved for a century and a half. While our look is evolving, the great taste and exceptional quality that Bickford's is known for remain the same, honouring the legacy that has been passed down from generation to generation."
The new livery combines traditional elements with contemporary design, applying to all of Bickford’s products, including cordials, carbonates, and recently introduced coffee enhancers. The update aims to enhance market visibility and appeal, supporting the brand's growth.
The company is also launching new coffee enhancers in salted caramel and roasted hazelnut flavours, designed to enhance home coffee experiences. Additionally, over the past year, Bickford’s has introduced more than 15 new SKUs, reflecting its ongoing commitment to product innovation.
Kotses commented on the change, "Removing the ribbon from the cordial packaging, a feature since the days of Ann-Margaret Bickford, was a tough decision. It reflects our commitment to modern design while respecting our heritage."
Bickford’s products continue to be manufactured and bottled at their facility in Salisbury-South, north of Adelaide, combining advanced technologies with traditional quality practices.
