Coca-Cola South Pacific will expand its Cascade beverages range with a major packaging refresh aimed at attracting the over-30s crowd.
New flavours will include Raspberry, Mint and Ginger, Spiced Pear and Bitters, Spicy Ginger Beer, and a reformulated Ginger Beer and Tonic Water, and the bottles have been designed to reflect “Cascade's sophisticated adult positioning” according to the company.
The drinks will be available in a range of sizes including 330ml glass, 4x300ml glass, 4x200ml can multipacks, and 850mL PET.
Primarily targeting consumers 30 years and over, the new flavours reflect a sharper taste to suit adults.
Celebrity chef Luke Mangan has been brought on board for the launch.
