Close×

Coopers Brewery has launched a limited edition beer in a special commemorative can to celebrate its partnership with Tennis Australia.

The can recognises the beverage company's support of the Australian Open and the Emirates Series in Sydney, Hobart, and Adelaide through a tennis-themed design on the new full malt Legends Summer Lager.

tr

Coopers national sales and marketing director Cam Pearce said the beer had been packaged in sleek 355ml Euroslim cans, with each featuring one of 12 anecdotal stories and facts about the Australian Open.

"Legends Summer Lager is a great refresher, and ideal to drink while watching tennis across summer,” he said.

“The commemorative cans will provide facts about the Australian Open, delivered in the traditional Coopers manner.

Legends Summer Lager will be sold exclusively by Endeavour Drinks Group, Dan Murphy, and BWS stores.

Food & Drink Business

Organic Bay Distillery has partnered with Peacock Bros. to deliver a premium packaging transformation, helping it strengthen its shelf presence in Australia's increasingly competitive craft spirits’ market.

Cost-conscious Australians are now nearly twice as likely to look for supermarket specials than to switch to a private label alternative, according to new analysis by Circana.

Australia’s best gelato has been named – and it’s made in Victoria, with Oh My Gelato! taking out the coveted title for its bespoke flavour, ‘The Melbourne Marvel’.