The bottles of a new craft beer range include seven-page fold-out labels which tell the story of the person who inspired the brew.
The brewer, Australian Beer Company (ABC), has called the new range Beyond the Black Stump.
ABC's Sam Johnstone said he came up with the label concept over a beer with the team.
"No-one has done foldout labels with beer before and once we had our first story we thought it would be even cooler to somehow put that into a label," he said.
The customer breaks the seal on the label to uncover the story of Valerio Ricetti, the inspiration for the brew, over seven pages.
"We found lots of stories around Australia and the Riverina that we wanted to link back into our beers and used local ingredients to emphasise how uniquely Australian those tall tales are,” Johnstone said.
Valerio Ricetti came to Australia in search of fortune in the goldfields.
Head brewer Andy Mitchell said the team wanted to tap into some of Australia's untold narratives through the label.
The first beer of the series, Wattle Seed Ale, will launch next week.
The Beyond The Black Stump series of beers are presented in 500ml bottles which suit the needs of specialty craft retailers.
