Australia’s most famous beer has created a limited-edition run of the VB just for the UK cricket fans called England Bitter, touting it as a “big warm beer for our English foes”.
To ensure England’s men’s cricketers are aware of the offer, Carlton & United Breweries (CUB), who produces VB, will also release a rejigged version of its iconic jingle in the great tradition of banter between the two great cricketing nations.
The company had also taken out full-page ads in major Australian newspapers ahead of the third test stater at Headingley.
The move follows on from English coach Brendon McCullum’s refusal to have a beer with the Aussies.
“We know the English are bitter about the Lord’s Test, but when they’re feeling less bitter, we’ve got a beer to shout them, our fresh new England Bitter,” said Marc Lord, marketing manager at VB.
“England Bitter has got their name on it and we’re sending a few slabs to the English cricket team to enjoy once they’ve cooled off.
“We raise our glass to the whole Australian team for securing a famous win in the second test, and wish them the best of luck in winning the series.”
Free England Bitter t-shirts were also given out to Aussie fans at the Headingley match.
