Close×

The Victorian beer brand Furphy will now be available in a can format.

Furphy Refreshing Ale was launched in 2014 and is brewed in Little Creatures Geelong Brewery using only Victorian ingredients sourced from local regions such as Wimmera and Eurobin.

The beer is currently available in bottles and on tap across Victoria, but the product will also be released in cans from late-April.

The company said the demand for cans had been growing, and the Geelong brewery now has the capacity to produce this format.

Furphy pays tribute to the Furphy family of Shepparton, Victoria, who produced water tanks and delivered fresh water supplies to Australian Army personnel during World War I.

Marked with the trademark ‘J. Furphy & Sons’, the tanks became popular gathering points where soldiers exchanged stories, gossip and rumours – much like today’s water cooler conversations.

Food & Drink Business

Suntory has appointed Ashish Gandham as managing director for Suntory Global Spirits – Oceania, following the launch of the company’s $3 billion multi-beverage business in July 2025.

The federal government has established a new Trade Diversification Network, consisting of 40 peak industry bodies, as part of its $50 million Accessing New Markets Initiative. The member groups will work with government to support global diversification for exporters.

Leading contract manufacturer, Hitex Confectionery, has appointed Darren Butler as its new CEO, aiming to propel a new stage of expansion following two years of transformation.