Close×

The Victorian beer brand Furphy will now be available in a can format.

Furphy Refreshing Ale was launched in 2014 and is brewed in Little Creatures Geelong Brewery using only Victorian ingredients sourced from local regions such as Wimmera and Eurobin.

The beer is currently available in bottles and on tap across Victoria, but the product will also be released in cans from late-April.

The company said the demand for cans had been growing, and the Geelong brewery now has the capacity to produce this format.

Furphy pays tribute to the Furphy family of Shepparton, Victoria, who produced water tanks and delivered fresh water supplies to Australian Army personnel during World War I.

Marked with the trademark ‘J. Furphy & Sons’, the tanks became popular gathering points where soldiers exchanged stories, gossip and rumours – much like today’s water cooler conversations.

Food & Drink Business

Ballarat confectionery and snack bar maker, Ferndale Foods Australia, will install a $3 million packing line in early 2027 to lift mint capacity fivefold, as its JILA brand launches into 16,500 stores in South Korea.

Western Star has reached 100 with a narrow butter and spreads focus, a single regional factory and a new French owner. Its marketing team says the brand’s market position has never been stronger, even as cheaper imported dairy pushes onto supermarket shelves.

The Federal Court has allowed Noot Drinks Co to rely on expert reports from a drinks industry professional in Bickford’s trademark infringement case over the word ‘Spritz’.