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The Victorian beer brand Furphy will now be available in a can format.

Furphy Refreshing Ale was launched in 2014 and is brewed in Little Creatures Geelong Brewery using only Victorian ingredients sourced from local regions such as Wimmera and Eurobin.

The beer is currently available in bottles and on tap across Victoria, but the product will also be released in cans from late-April.

The company said the demand for cans had been growing, and the Geelong brewery now has the capacity to produce this format.

Furphy pays tribute to the Furphy family of Shepparton, Victoria, who produced water tanks and delivered fresh water supplies to Australian Army personnel during World War I.

Marked with the trademark ‘J. Furphy & Sons’, the tanks became popular gathering points where soldiers exchanged stories, gossip and rumours – much like today’s water cooler conversations.

Food & Drink Business

Nearly 6 in 10 Aussies in food and beverage manufacturing believe their organisation is becoming less productive, despite continued investment in workplace technology, according to Argon & Co.

Every food, drink, personal care and household product made in Australia starts with an investment decision. A company chooses to replace a production line, automate a process or expand a plant. That choice is now made in a global market for capital, and Australia is struggling to compete. The question is simple. Will the next generation of manufacturing investment come here?

A record six distilleries have contributed to this year’s Rum Consortium release, which goes on sale at cellar doors on Queensland Rum Day this Saturday.