Close×

The Victorian beer brand Furphy will now be available in a can format.

Furphy Refreshing Ale was launched in 2014 and is brewed in Little Creatures Geelong Brewery using only Victorian ingredients sourced from local regions such as Wimmera and Eurobin.

The beer is currently available in bottles and on tap across Victoria, but the product will also be released in cans from late-April.

The company said the demand for cans had been growing, and the Geelong brewery now has the capacity to produce this format.

Furphy pays tribute to the Furphy family of Shepparton, Victoria, who produced water tanks and delivered fresh water supplies to Australian Army personnel during World War I.

Marked with the trademark ‘J. Furphy & Sons’, the tanks became popular gathering points where soldiers exchanged stories, gossip and rumours – much like today’s water cooler conversations.

Food & Drink Business

International multi-protein food business, Hilton Foods, has signed an agreement with CleanCo Queensland to have its Brisbane facility fully powered by renewable energy.

Our Top 100 2025 edition of Food & Drink Business magazine is more than the annual flagship Top 100 Report. Industry leaders reflect on the year past and the one ahead, we provide our annual news review, M&A wrap-up, and all the executive moves, and a Roman-inspired sports drink, Posca, is our final Rising Star for 2025.

A blend of salt, red wine vinegar, and water – known as Posca – was the ‘original sports drink’, helping to keep the soldiers of the Roman Empire marching up to 30 kilometres per day. Keira Joyce spoke with Posca Hydrate co-founders, Merrick Watts and Ed Stening, about reviving a 2000-year-old functional beverage for the modern healthy lifestyle.