De Bortoli’s 17 Trees Plant-A-Tree initiative has reached the 50,000 tree planting milestone, equivalent to filling 793 tennis courts with trees, since the launch of the initiative in 2020.
As part of the De Bortoli family’s mission to become a zero waste wine company, it has gone beyond mandatory requirements for environmentally sustainable practices.
Following the 17 Trees commitment to plant one tree for every six bottles sold, De Bortoli has partnered with not-for-profit organisation Trillion Trees, resulting in 48,000 trees planted in Whiteman Park and Gabbin in Western Australia for the 2021 Trillion Trees Annual Tree Planting.
This achievement, said De Bortoli, was the result of the 17 Trees collaboration with suppliers, distributors, customers and consumers for a sustainable future after the devastating bushfires in Australia in 2019/20.
De Bortoli has also expanded its plans to create a sustainable footprint and provide a greener future for generations to come, by extending beyond Australia with its global tree planting partner One Tree Planted for the 17 Tree Plant-A-Tree initiative.
One Tree Planted works with reforestation partners across 43 countries to get trees in the ground and restore forests after fires and floods, create jobs, build communities and protect the habitat for wildlife.