Whisky brand The Glenlivet has joined forces with a sustainable packaging startup to release limited-edition seaweed whisky pods.
The Capsule Collection comprises three different Glenlivet whisky cocktails in edible seaweed-based capsules, with an accompanying video explaining how they should be consumed.
“No need for a glass, ice, or cocktail stirrer,” the video said. “To enjoy them, pop the capsule in your mouth and take a bite to release the delicious cocktail ingredients.
“The Glenlivet is the first spirit brand in the world to team up with sustainable packaging startup Notpla to develop the capsule technology. The Glenlivet Capsule Collection sets new standards on how whisky can be enjoyed.”
The product has raised eyebrows across the internet, with people comparing them to the infamous “Tide pod challenge” in which teenagers would eat pods of laundry detergent and post videos online; in response, The Glenlivet assured that the product was safe and available for a limited time only.
Notpla is the company behind Ooho, a seaweed-based capsule for water which aims to end plastic bottle waste.
