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An Australian blockchain tech start-up has joined GS1 Australia’s Alliance Partner Program in a bid to protect brands and their supply chains.

The start-up, called TBSx3, combines blockchain technology with anti-counterfeit technologies to help protect brands and offer consumers product origin information.

TBSx3 has joined GS1 Australia’s Alliance Partner Program to show its commitment to enabling brands to protect their supply chains through end-to-end visibility using GS1 standards in both sea freight and air freight.

TBSx3 technology also helps brand owners and retailers reassure their consumers that their products are genuine and safe.

It can use any packaging tracking technology such as QR, intaglio labels, or NFC to connect brands with consumers.

TBSx3’s technology is supported by a global blockchain consortium of freight forwarders, shippers, sea and airport operators.

The platform uses next-gen SCM technology, and is designed from the ground up to run on blockchain technology.

Food & Drink Business

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The Australian Beverages Council has committed the non-alcoholic drinks industry to lifting low and no sugar drinks to 70 per cent of water-based beverage sales by 2030, up from 65 per cent in 2024. The target is the centrepiece of the council’s Beverage Choices Roadmap to 2030 (BCR30), launched by CEO Geoff Parker at its annual Drinks Industry Dialogue in Sydney yesterday.