Ranpak, a provider of sustainable paper-based automated packaging solutions for e-commerce and industrial supply chains, has debuted its new Print’it! in-line printing solution, which allows customers to print full-colour customised designs on up to 15 boxes of varying heights per minute.
The Print’it! solution supports personalisation opportunities by allowing operators to manage requirements for multiple brands or create emotional connections with end-customers through individualised messages.
The solution removes the need for multiple SKUs of branded or pre-printed boxes, while enabling downstream box customisation and branding within a standardised automation setup – where packaging is right-sized, a lid is applied, and unique designs are printed without adding additional touchpoints.
The Print’it! solution allows custom printing on boxes of varying heights, which the company says delivers a unique capability in the market.
Working in tandem with a Cut’it! EVO height-reduction and box sealing machine or other lidded box system, it can add custom full-colour printed designs to packaging along a single automation line.
The ability to support separate branding for individual packages on a single line, according to Ranpak, is an ideal match for third-party logistics providers, e-commerce businesses, and other fulfillment parties looking to gain a competitive edge in their packaging presentation, supporting limited-time offers, seasonal designs, birthday messages, and more.
“The Print’it! solution unlocks new personalisation capabilities for automated packaging lines that are exciting for both operations and marketing,” said Bryan Boatner, global managing director of Automation at Ranpak.
“It’s the icing on the cake of the improved total packaging solution that Ranpak Automation delivers for end-customers. And it’s achievable while optimising efficiency for our clients, helping them consolidate their SKUs and streamline their processes.”
Ranpak will be exhibiting on the Processing & Packaging Pavilion powered by APPMA at Industrrial Transformation expo, alongside CeMat, at Sydney Showground from 22-24 July.
