A Sydney-based skincare company with a focus on Australian-style packaging has launched a new collection which celebrates our indigenous heritage.
G&M Cosmetics, led by father-and-son team George and Zvonko Jordanov, is appealing to local and international markets through the use of Australian indigenous ingredients such as Kakadu plum, native finger limes, and native quandong fruits.
Its ranges were recently updated and expanded to combine the best practices of skincare manufacturing with these traditional native fruits.
The packaging, produced by Jewel Corp, reflects this unique emphasis.
G&M Cosmetics has been in business for 21 years, while Jewel Corp turns 16 this year.
The companies made the smart decision to work closely together since Jewel Corp was already supplying G&M’s packaging.
Pooling resources made sense.
The packaging company’s attention to quality extends to such features as safety seals on the tubs of cream through to tubing in the pumps and closures that ensure the product is seamless to use.
“Most people aren’t concerned so much about getting the cheapest possible price [for their packaging] – they want the product to be 100 per cent right – and that’s where we can help,” George Jordanov says.
Jewel Corp supplies packaging to high-end personal care companies that care about the entire experience of using the product – from the way it looks through to its smooth functionality – and its partnership with G&M Cosmetics is the perfect fit.
For our full story on Jewel Corp, find it in our digital issue.