Packaging design company Boxer & Co helped dessert company Wicked Sister bring its core range up to date recently.
Boxer & Co managing director Gwen Blake said the aim of the project was to give the company's dessert packaging a makeover in the refrigerator aisle.
"Wicked Sister came to us for a revamp of its core range, which was beginning to feel dated in the world of premium chilled desserts," Blake said.
"Inspired by contemporary food photography and luxury indulgence cues, we developed a united range of products with strong taste appeal and a clear navigation system.
"The top and side panels of the packaging showcase photography that visually reveals what’s inside, making it feel that little bit more enticing."
Wicked Sister Desserts general manager Sam Dickson said that, while the design retains many of its existing brand equities, the products are tied together with a strong visual look and feel which now gives them memorability on shelf.
“The Boxer team listened to our thoughts and ideas for our packaging, website, Facebook and digital refresh, and we're thrilled with the finished result," she said.
"The branding refresh has ultimately resulted in a stronger branding presence and increased sales for the company.”
