Cadbury has partnered with Aboriginal artist Kenita-Lee McCartney to create a limited-edition Cadbury Roses box. The design is titled 'Kalintyerra' and draws on the artist’s deep connection to the land. The packaging is printed and converted Opal ANZ.
Cadbury Roses has partnered with various Indigenous Australian artists over the past three years, creating limited-edition pack designs that the company says celebrates "its heritage in fostering connection and taking the time for those meaningful to us."
A proud Wemba Wemba, Wiradjuri, Wotjiboluk, Nari Nari and Boon Wurrung woman, Kenita-Lee McCartney described the story behind her artwork: “In and amongst this busy new world we live in, it’s important to take a moment to reconnect, as connection is what shapes and strengthens the love we share with loved ones. I was so humbled and grateful to be part of this collaboration with a brand that holds similar values, as the notion of Kalintyerra is something I hold close to my heart.”
Cadbury explained that the symbols on Kenita’s pack design "are intertwined and represent babbling creeks, rivers and waterways that weave across the land".
Kathy De Lullo, senior marketing manager – gifting and seasonal said: “We are incredibly proud to be able to use the reach of the Cadbury Roses brand to provide a platform for such strong and talented Aboriginal artists such as Kenita. The timeless connections and moments of love that Cadbury Roses celebrates is beautifully brought to life by Kenita’s story on our pack.”
Cadbury Roses says that as it celebrates the launch of this years’ limited-edition pack design, it will again donate $50,000 to its ongoing charity partner, The Stars Foundation, as it has all three years. The Stars Foundation supports Aboriginal and Torres Strait Islander girls and young women, which it says it does so by improving health and education outcomes and providing pathway opportunities through holistic mentoring.
Andrea Goddard, founder and CEO of The Stars Foundation commented: “We are so grateful for Cadbury Roses’ ongoing support of the program and our girls. This level of investment enables Stars to support Aboriginal and Torres Strait Islander girls and young women through school, to complete year 12 and transition to work or study. We’re consistently seeing outstanding outcomes for those taking part.”
