Canned wines with personality are the order of the day for Australian company Fourth Wave Wine.
The wine company commissioned Sydney design agency Denomination to transfer the strong brand personality of its bottled range to a new collection of 250ml canned wines.
The look translated successfully to a slimline can that works in a 360-degree format, within the restrictions of can printing.
The design reflects the range's high quality and helps consumers understand the portion-control benefit of canned wine.
Denomination CEO Rowena Curlewis said canned wine was a relatively new concept, and Fourth Wave Wine needed to communicate the benefits of the form change as well as the quality of the product inside.
Silver and gold foiling is used throughout the design to communicate quality, and premium cues such as medals and tasting notes replace the usual outdoor and on-the-go messaging associated with cans to encourage consumers to think about canned wine as a way to drink less in one sitting and help prevent wastage.
The brands turned into the four-can cluster format include Le Chat Noir from France, Hootenanny Sauvignon Blanc from New Zealand, Take it to the Grave Shiraz and Pinot Noir from Australia, Elephant in the Room Pinot Noir and Chardonnay from Australia and Mascareri Prosecco from Italy.
