Chandon, specialists in Australian sparkling wines, has unveiled a brand new look and feel, in celebration of the winery’s 35 years in Australia.
To develop and execute this packaging design, Chandon partnered with its key suppliers throughout Australia and Europe.
The new Chandon packaging features the brand logo embossed in a vertical strip down the front of the bottle, while the back of the bottle’s neck shows off the brand’s seven point star, representing the Chandon estates spread across Argentina, Brazil, California, Australia, China and India.
The company’s ethos of Un monde de possibilities, which means A World of Possibilities is showcased on the front neck tie and also hidden no the capsule pattern.
Each label across the width of the bottle is a different shape, representing a style of wine: Brut, Rosé and Red. The shapes also represent Chandon’s Windows of the World, which reflect earth projections sourced from historic maps.
“We are excited to showcase our new Chandon spirit in 2021 with a look and feel that reflects our terroir, our courageous, artisan spirit, and our unique provenance,” said Susan Caudry, Chandon’s estate director.
“We want to inspire people with our wines, and to open up a world of possibilities in the way that they are enjoyed.”
Marking its 35th anniversary this year, Domaine Chandon, in the heart of the Yarra Valley, has built a reputation for top-level oenology, wine cultivation and production.
Since it was founded in 1986, the estate has grown to three distinct vineyard sites with an area under vine of 190 hectares at an altitude between 100m and 850m above sea level.
“Chadon’s aim is to make distinctive and delicious Australian sparkling wines, which are complex, expressive and reflective of their cool-climate origins,” says Dan Buckle, chief winemaker, Chandon Australia.
The new look bottles are available for purchase from fine liquor stores and Chandon’s website from RRP $25.00.
