Close×

Design company Squad Ink was asked to give Australian wine brand Sofi Spritz an Italian makeover recently.

Headed up by creative director Matthew Squadrito, the Squad Ink team was challenged to freshen up the labels for a series of Italian-style cocktails.

SquadInk-SOFI-5.jpg

"Italian spritz cocktails are timeless classics, so we approached the packaging in the same way by drawing inspiration from classic, Italian soda brands," Squadrito said.

"We then added a contemporary twist that is clean, crisp and refreshing, much like the flavours of these little beauties."

SquadInk-SOFI-4.jpg

The Italian cocktails have an Australian twist with South Australian riesling wine, soda, and all-natural fruit flavours of Blood Orange & Bitters and Lemon & Elderflower.

Food & Drink Business

SPC Global has commenced legal proceedings in the County Court of Victoria against its former chairman, Dr Hussein Rifai, and Thor Capital.

Food and beverage manufacturers are under unprecedented pressure, and many are reaching a breaking point. Yet across the sector, manufacturers are also showing a remarkable ability to adapt and evolve under pressure. Epicor regional vice president, Graeme Evans writes.

The Night Time Industries Association has appointed Paul McLeay as its new chief executive officer, succeeding Mick Gibb, who led the peak body for four years before departing to take up the CEO role at the Brewers Association of Australia.