Close×

Design company Squad Ink was asked to give Australian wine brand Sofi Spritz an Italian makeover recently.

Headed up by creative director Matthew Squadrito, the Squad Ink team was challenged to freshen up the labels for a series of Italian-style cocktails.

SquadInk-SOFI-5.jpg

"Italian spritz cocktails are timeless classics, so we approached the packaging in the same way by drawing inspiration from classic, Italian soda brands," Squadrito said.

"We then added a contemporary twist that is clean, crisp and refreshing, much like the flavours of these little beauties."

SquadInk-SOFI-4.jpg

The Italian cocktails have an Australian twist with South Australian riesling wine, soda, and all-natural fruit flavours of Blood Orange & Bitters and Lemon & Elderflower.

Food & Drink Business

The New South Wales government has established its $25 million Agriculture Industries Innovation and Growth Program to increase uptake of innovative technology and equipment in the local agriculture sector. Applications close 23 January.

The Western Australian government has announced recipients for round seven of its Agrifood and Beverage Voucher Program, offering a share of $680,000 in funding to small-to-medium food and beverage companies.

Treasury Wine Estates has flagged softer near-term earnings as category conditions weaken across key markets, while outlining a broad reset of inventory, capital structure and operating costs under newly appointed CEO, Sam Fischer.