The owners of a European-styled dessert boutique in South Melbourne used packaging to help their brand stand out.
Thr brand name of Bibelot – French for a small object of curiosity, beauty, or desire – encompasses an artisinal patisserie, gelateria, coffee bar, chocolate shop and high tea salon.
Wanting to marry branding, packaging, and signage to evoke a strong sense of place, the owners worked with Melbourne creative agency A Friend of Mine for the overall look.
Designers Suzy Tuxen, Cassie Brock, and Emily Fitts drew upon traditional mosaic tiling techniques as a reference point.
They custom-crafted typography with intricate tiling patterns in a bold and geometric typeface to give a sense of modernity and avoid a pastiche look.
A suite of patterns give variety to the packaging designs, while the deliberately monochromatic palette of black and cream unites the brand.
The team collaborated with Breathe Architecture and a mosaic artist to create the custom signage elements within the space.
