Fonterra has launched a range of UHT milk products with packaging reflecting the tastes of Chinese consumers.
Responding to demand for safe, high-quality dairy nutrition, the Upline range includes products called LiveUp – a high-protein milk with 50 per cent more protein than standard UHT – and NaturalUp, made from certified fresh organic New Zealand milk that meets Chinese and New Zealand organic standards.
The existing range of Anchor UHT products in China have also had a facelift, with fresh packaging in place across the full range of products.
The re-design coincides with the launch of the two new products, and the new-look items are also being released to physical stores and online over the next two months.
It is part of a wider re-design of the Anchor visual identity across global markets, with China the first to roll out a new look.
