Kraft Heinz has launched a range of cans with customised labels designed for four different types of eater.
'The Lil’ One' is designed as a 130g meal for a younger child; The One For One is a 220g 'side' for a hungry teenager; The One for Two is a 300g option for young singles or couples; and The One For All is a 555g meal for a family.
The serving sizes are part of a new campaign called 'a can size for every Aussie'.
In 2016, Kraft Heinz commissioned a consumer and shopper research study which found that Australians are now looking for ideal can sizes to suit different occasions.
To help launch the cans, the Heinz logo will be temporarily removed from cans and replaced with the new product names to highlight which cans may be most suitable to shoppers.
The new Heinz Beanz range will be available this month at Coles, Woolworths and IGA supermarkets nationally.
