The Heinz baked beans label has been reimagined to help celebrate the company's 50th anniversary in the UK.
Beanz Meanz Heinz limited edition cans have been produced with 50 uniquely named labels such as 'Heinz means homez', 'Heinz means kidz' and 'Heinz means palz'.
Sold through Selfridges, the commemorative cans honour the brand's famous slogan, and have been personally signed by Maurice Drake, the advertising copywriter who came up with it in 1967.
Design agency Jones Knowles Ritchie (JKR) created the label design, working to tap into a sense of recognition and comfort in the household brand while bringing it to a younger generation.
