Design agency Jam & Co has completed a project with a subscription-based wholefoods snack box company.
The Wholefood.Me snack box is centred around the beauty of eating wholefoods, with a focus on providing busy individuals with "convenient, healthy, nourishing, and tasty snacks".
Jam & Co took the team on a branding journey, establishing functional and emotional brand drivers as well as the brand's personality.
"The greatest challenge and key to success was showcasing the authentic naturalness of the brand in an environment where everyone screams ‘natural’," said a Jam & Co spokesperson.
"It was crucial to understand the foundations of what they stood for and what would drive purchase.
"The subsequent brand is one that creates an emotional connection with the audience by tapping into the feeling of ‘guilt free’ pleasure you have when eating these snacks.
"From the satisfied smile to the personalised greeting on your box, each element was designed to bring a little smile of satisfaction to your face."
Outside of branding, the next critical step was understanding the consumer journey online.
Being a subscription service, the business needed to clearly show what the product was, how it worked, and encourage people to sign up without discrediting the genuine authenticity and honesty that really set this brand apart from their competitors.
They did this through the use of colloquial language, emotive imagery, and a seamless process for users.
