The design of Midori bottles has been changed to appeal to drinkers aged 18-29 in the summer months.
The fresh look is part of a brand overhaul which applies to all three flavours in the existing 275ml RTD range: Illusion, Splice and Burst.
The new bottles hit shelves this week.
Australia boasts the second highest per capita consumption of Midori, ahead of New Zealand, the UK, and the US.
“The new design represents slices of Midori’s distinct Japanese melons, the rich and succulent flavour of the yubari melon, and the fresh and vibrant taste of the musk melon,” brand manager Natalie Waser said.
The brand re-vamp is targeted at 18-29 year-olds looking for a drink to suit low energy, relaxed drinking occasions.
Midori is distributed in Australia by Coca-Cola Amatil.
