A Singaporean company has carried out a nanotechnology project that turns packaging into a 3D experience.
Developed and backed by the Singapore Government, EyeFly 3D uses nanotechnology to provide glasses-free 3D for mobile devices.
According to the company, it could change the way consumers engage with interactive content and media on-the-go.
Melbourne-based design company Disegno was involved in the naming, brand creation, packaging, and communications campaign rolled out by the startup.
Its challenge started with creating a name to capture the experience of mobile 3D, which would appeal to a young, techno-savvy audience," a Disegno spokesperson said.
"Featuring millions of printed nano lenses to separate colours into each eye, the product’s resemblance to the humble fly became clear and the identity came to life.
"Packaging was developed to create an experience when opening, with an innovative poster forming a wallet."
Disegno also created an online platform for its first sales channel to a market while developing in-store collateral awareness and excitement through its distributor network.
