Sugar-free beverage company Nexba asked design agency Jack to help it launch a new brand identity and packaging for its drinks range.
Jack's work has helped Nexba launch the range into Woolworths, secure new listings, and deliver a 20 per cent uplift on sales targets.
The brand, which includes soft drinks, ice teas and sparkling infusions, came to Jack wanting a solution to address a lack of traction in the market.
“We knew our unique point of view, but we couldn’t get the packaging to say it,” commercial director Steve Smyth said.
The new range was an opportunity to refresh the brand, which has grown quickly and organically over the past two years.
Co-founder and CEO Drew Bilbe said the Nexba packaging design was disjointed and lacked consistency.
“We needed an evolved identity and packaging that would attract first-time buyers in the crowded drinks category, while highlighting the naturally sugar-free benefits of the products,” he said.
“We had made design decisions based on gut in the past, and we didn’t want to make that mistake again.
“This time, we needed wow factor.”
The rebrand has already increased the stakes for Nexba.
“People are buying into the sugar-free messaging faster than ever before,” Bilbe said.
“The Jack team did a great job; sales are exceeding our expectations; and we’re performing well against our biggest comparable competitor in Woolworths, even though they’ve spent a substantial amount on marketing.”
