• The nostalgic Christmas packaging featuring the work of Norman Rockwell.
    The nostalgic Christmas packaging featuring the work of Norman Rockwell.
Close×

Kellogg's has launched a limited edition Corn Flakes Box offering a slice of pop culture history.

Available exclusively at Coles, the Christmas Corn Flakes box celebrates the legacy of painter Norman Rockwell.

In 1954, Kellogg’s partnered with Rockwell and Leo Burnett to create a series of six portraits for its Corn Flakes packaging.

The result was an illustration of post-WWII prosperity: six portraits of children free to enjoy their Corn Flakes, as well as the legendary Santa Claus portrait.

A prolific artist during the 1950s, Rockwell created several influential paintings that impacted the art world, including ‘The Thanksgiving Picture’ and ‘Freedom of Speech’.

The limited edition Norman Rockwell Corn Flakes box (725g) will be available from 27 November for RRP $4.

Food & Drink Business

In recent years, there has been growing recognition that food and agriculture should be viewed not solely as economic sectors but as pillars of national resilience and security. The combined pressures of geopolitical tensions, natural disasters, tech vulnerabilities, and climate change are driving broader recognition of sovereign risk in food production and supply chains, placing it alongside traditional domains of national defence and security. MEQ CEO, Remo Carbone, writes.

The winners of the 2024 Spirits Business Awards have been announced, with Australian companies, Archie Rose Distilling and Curatif, among those awarded.

Foodbank Australia has appointed a new chair of the board, succeeding outgoing independent chair, Tony Froggatt, following his nine years of service. Former managing director of Lion Asia Dairy, Duncan Makeig, was elected unopposed.