White Glo has launched a new range of flavoured toothpaste with updated packaging designs by Boxer & Co.
According to Boxer & Co., the fresh packaging incorporates vibrant colours and dynamic illustrations that reflect the flavour of the product, aimed at capturing attention and engaging a younger audience.
The redesign retains key brand elements such as the White Glo logo and fonts while introducing a lively visual style intended to enhance product stand-out on shelves. The new packaging is currently available at Priceline and Woolworths.
Jeffrey Wong, White Glo company director, commented, "We are very pleased to have partnered with Boxer & Co on a major branding and positioning project for White Glo.”
Boxer & Co., a strategic brand and packaging design consultancy based in Sydney, Australia, handled the redesign, with the packaging printed offshore.
White Glo, a brand in the teeth whitening market, has updated its visual identity to reflect a shift from clinical product to lifestyle choice, maintaining its relevance in an evolving market.
