Davidson Branding has created a brand identify for new Chobani’s ‘Daily Dollop’ Dog Yogurt, which includes fun, dog related puns on the foil lids, produced by Jet Technologies.
The packaging artwork for the new range highlights the product offering and benefits of the creamy, lactose-free dog yoghurt and builds on the much loved Chobani master brand while adding a unique doggy touch.
Chobani’s ‘Daily Dollop’ Dog Yogurt was created to reinforce the recommended serving suggestions.
Davidson Branding owner Grant Davidson says that the fun and cheeky dog illustration was developed to capture the essence of the brand and give the packaging personality.
“The cheeky personality was further portrayed through the dog-related puns used on the foil; 'go mutts for dog yogurt',” he explained, adding that the fun line illustration of a dog with a tongue and a heart-shaped nose quickly became the key brand element for Daily Dollop, with the simple illustration being subtly carried throughout the entire pack.
“The decision to use illustration rather than photography was based on the desire to generalise the breed of dog and show love to all breeds, encouraging all dog owners to purchase the product,” he said.
of the brand.
The packaging was finished with a blue and cream colour palette that was inspired by the Cornish blue milk jug to allude to the dairy category.
The new range was inspired by the recent growth in popularity of gourmet, pet food options. Chobani saw an opportunity to capitalise on this trend and further develop the pet snack space with a yoghurt alternative. Based on the insight that people increasingly consider their dogs to be part of the family, Chobani developed a yoghurt for furry friends and their sensitive bellies.
Chobani experienced one of their greatest levels of engagement on their social media last year when they featured Dr Kate Adams from Bondi Vet promoting the serving of Chobani plain yogurt to dogs. Generating hundreds of comments, with fans posting photos of their pooches enjoying a yoghurt snack.
The launch of Chobani’s first dog-friendly yoghurt has generated excitement amongst the dog owner community, and has quickly become an Instagram sensation, with many excited followers using doggy puns such as – “It’s absolutely paw-some”, “Wonder-fur treat!”, “The paw-feet dinner”.
Daily Dollop is now available exclusively in Woolworths stores and can be found in the chilled pet food section.
Images courtesy of https://davidsonbranding.com.au
