The Labelling and Decoration Design of the Year award is designed to recognise the addition of content to a pack which creates a unique or innovative appearance, function or communication. This may include labels, sleeves, tags, coding/markings, etching, directly applied inks or by any other similar process.
"In this category we’re seeing an impressive roll-out of new technology for print finishing and pack decoration technologies, using sustainable inks and substrates," said PKN managing editor & publisher Lindy Hughson, who was co-host of the 2023 PIDA awards.
"This investment is driven by demand from brand owners who know that packaging is a powerful persuader, that you have to dress your product for success on shelf.
"Beyond that, the label or printed pack is now recognised as the platform for engaging directly with the consumer via smart technologies, delivering experiences and important campaign messages directly to their smart devices via the QR code on pack. Adding the dimension of intelligent packaging has taken this category to a whole new level."
And the winners are...
The Bronze winner was The Good Smoothie Milk Powder Composite Pack by Nutura Organic and Zipform Packaging, while the Silver winner was Herma InNo Liner Labelling by Result Group and Hanes Australasia.
Topping the category with the Gold was Christmas BioCups by OzHarvest and BioPak.
About the Gold winner:
Never before have Christmas-themed coffee cups been used other than to sell coffee. The design itself is unique, with Australian wildlife dressed in Christmas attire, surrounded by Christmas bobbles and strings of lights. This design certainly gets you into the holiday spirit.
The Christmas BioCups were designed to spread cheer this Christmas throughout Australia, while raising money for a good cause. This was delivered in partnership with Australia’s leading food rescue organisation, OzHarvest.
The cups feature Australian animals dressed in festive attire and a prominent yellow panel with the recognisable OzHarvest logo. The message reads, “for the cost of a coffee, you can feed people in need”. The cup explains that you can scan the QR code to donate to those in need. The Christmas cups had a more impactful purpose by including a QR code to bring consumers straight to the OZHarvest website to donate.
The campaign sold over 500,000 units of these OzHarvest Cups, which in turn helped spreads the message about helping others at Christmas Time and introduce the work that OzHarvest does to new people. In addition to the funds raised through the QR code, BioPak donated five per cent of profits of these cups directly to OzHarvest. The total funds raised enabled OzHarvest to deliver an additional 7662 meals to the community, rescuing over 3800 kgs of perfectly good food from ending up in landfill.
The BioCups are printed using soy-based inks and are certified industrially compostable to AS4736 Australian standards.
