Milk flavouring straw brand Sipahh is going through its second "brand evolution" in five years to appeal to consumer demand for low-sugar products.
The milk modifier has less than half a teaspoon of sugar per straw and is a precise portion-controlled drink which encourages consumption of plain milk.
Sipahh has worked to improve the lower-sugar message on packaging to help consumers choose well in a high-pressure category.
"The new look will also include softened pack colours so the product looks more natural, supporting the 'less than half a teaspoon of sugar' message," marketing manager Georgie Scott said.
