Design agency Denomination was commissioned by a vodka and gin distillery to revamp its look and draw on its Canberra roots.
Denomination helped The Underground Spirits emphasise the science behind its range, as well as develop its strategic brand positioning, brand identity, and packaging.
Denomination used a muted colour palette for the spirits, finding inspiration in the colours of the Canberran and Australian landscape, and reflecting the quality of the local, natural ingredients.
Metallic ink on uncoated stock provides a smooth and natural finish, reflecting the product, Denomination CEO Rowena Curlewis says.
The new brand identity uses a stylised map of Canberra and a snowflake shape – direct references to the provenance of the brand and the patented ultra-cold purifying ‘cryofiltering’ process.
The holographic tamper seal brings a scientific feel to the bottles, echoing the filtering method.
The gin, vodka, caramel vodka and coffee vodka are available in Australia at RRP $80.
