Nestlé's Club confectionery range has been rebranded to help rekindle consumers' desire for dark chocolate.

In an extremely crowded and competitive sports drink market, macho imagery and messaging has long been used to stand out from the crowd.

Packaging design specialist Brandpack has officially opened its new Packaging Design Centre of Excellence in Melbourne. Roland Tellzen spoke to Brandpack’s Peter Allison about how the centre will aid brand owners.

PKN takes a look at three beverage brands, Campari Australia, Nerada Tea and Coopers Brewery, all with roots in the 1800s, and at how their owners have employed design to give them a contemporary and wide appeal without losing site of their heritage.