Design

The Outside of the Box Design of the Year Award has been established for miscellaneous packs and materials that are not included in any other category. JBS & Opal Dunnage Solution won gold.

This award recognises that the right packaging design and eye-catching aesthetics can create emotional stimuli that ensures a brand is purchased. Brownes Dairy was crowned with gold.

The Accessible & Inclusive Packaging Design Special Award recognises packaging that is accessible, intuitive, easy-to-open and innovative. Gold went to GSK Consumer Healthcare Australia

PepsiCo’s Doritos has partnered with youth mental health organisation, ReachOut and changed its packaging across its entire range to feature a “Be Bold. Reach Out” message and QR code on pack.

Australian soup brand La Zuppa has unveiled a fresh new look, restructured range and innovative NPD for the upcoming soup season, with a vibrant, all natural and inclusive range.

22-year-old creative agency Motor Brand Design has scooped the Boutique Agency of the Year trophy at the 2022 Vertex Awards, while Aldi Australia has won Retailer of the Year.

Creative agency Boxer & Co has created a distinctive visual language for Canberra-based winery Altina's new non-alcoholic drink, to push the brand into a more sophisticated luxury territory.

Sydney-based creative studio, Tweak, has designed vibrant packaging for new Thins Veggie Snaps, to leverage the brand's equity and create on shelf appeal.

Opal and Mondelez have developed a two piece vertical style carton version of the limited edition Cadbury Roses box, which is lighter and 25 per cent more shelf ready per pallet, than tin.

Strategy design brand company Hulsbosch has completed a repositioning and brand design of Coles home brand fresh milk, in line with the supermarket chain’s move to direct sourcing in 2019.

To celebrate Mother’s Day, Cadbury Roses has collaborated with renowned local artist, Karen Lee, to produce an indigenous inspired limited-edition gift box, and pledges $50,000 to The Stars Foundation.

Packaging design agency Percept has been working with Unilever to refresh the design and packaging across its range of Rexona deodorants, which are set to be "launching into the market soon."

Sara Lee and branding agency BrandOpus have teamed up to reveal a new brand strategy, range architecture and packaging design for the Sara Lee core and better-for-you ranges of frozen desserts.

Sydney creative studio Tweak has developed the design for the new Complete range under the Palmolive dishwashing liquid brand, with sleeves printed by FujiSeal Vietnam.

McCormick has partnered with BrandOpus to redesign packaging for its slow cooker and produce partner recipe base ranges.

Mikey Hart, creative director at strategy design brand company Hulsbosch, believes that creating a brand is a compelling challenge. He shares with PKN some pointers on creating a stand-out brand in 2022.