APPEX Video: ifm's Youssef Attallah

In this APPEX 2024 video interview, Youssef Attallah, national sales manager at ifm, speaks with Kim Berry about how the company supports its customers digitalise their operations.

Check out the video below:

Food & Drink Business

Our Top 100 2025 edition of Food & Drink Business magazine is more than the annual flagship Top 100 Report. Industry leaders reflect on the year past and the one ahead, we provide our annual news review, M&A wrap-up, and all the executive moves, and a Roman-inspired sports drink, Posca, is our final Rising Star for 2025.

A blend of salt, red wine vinegar, and water – known as Posca – was the ‘original sports drink’, helping to keep the soldiers of the Roman Empire marching up to 30 kilometres per day. Keira Joyce spoke with Posca Hydrate co-founders, Merrick Watts and Ed Stening, about reviving a 2000-year-old functional beverage for the modern healthy lifestyle.

From the big deals to the quiet divestments, Food & Drink Business editor, Kim Berry, recounts the mergers and acquisitions of 2025.