Sustainable packaging innovation, greater investment, and more collaboration were the key themes of the industry forum hosted by International Packaging Press Organisation (IPPO) and led by Yaffa Media titles, PKN Packaging News, Food & Drink Business, and Print21 at APPEX 2024. The five sessions drew more than 500 people to the Seminar Theatre as local and international packaging industry leaders shared their knowledge and experiences.
IPPO president and Yaffa Media publisher Lindy Hughson spoke to Packaging Europe brand manager Tim Sykes, covering the strategic challenges and developments around packaging in Europe.
Sykes said he was impressed by the progressiveness and innovation showed by Australia’s packaging industry.
“A lot of things seem to be happening in action rather than in concept in Australia,” Sykes said.
He then shared several examples of sustainable packaging projects in Europe as well as providing an update on the current contentious regulatory landscape and the potential impacts of upcoming EU elections.
One point Sykes drove home was the need for brand owners to standardise and scale sustainable packaging solutions together.
This was picked up by AIPIA communications director Andrew Manly, who gave an in-depth overview of the challenges in the uptake of smart packaging, and the opportunities connected packaging present for brands.
He also stressed the need for standardisation of technologies, and pointed to GS1 barcodes as a case in point for the ease of adoption of technology that is globally standardised.
A panel comprising a quartet of the country’s leading converters and materials suppliers discussed the thorny issues around collaboration between suppliers and brands necessary to meet sustainability goals. Mark Rohrlach from the Detpak division of Detmold Group and Craig Dunn from Opal spoke from the suppliers’ perspective, while Zaidee Jackson from Ball & Doggett and Daniel Malki from Jet Technologies gave the view from materials suppliers.
All four expressed concern that the multiple dynamics impacting printed packaging were proving difficult for many brands to fully comprehend, especially the smaller and medium-sized operations. They also discussed the economic difficulties packaging companies often face in transitioning to more sustainable materials, but which may require re-equipping their production centres with appropriate equipment. However they also gave real-world examples of collaboration that had succeeded.
Kim Berry, Food & Drink Business editor conducted a lively panel session with three key major brand owners, Arnott's, Mondelēz, and SPC.
Arnott's packaging development director, Alberto Peixeiro, Mondelēz senior group leader Chocolate Packaging Development Rich Welburn, and Matt McMichael, the COO of SPC shared the experiences, challenges, and successes for their companies regarding sustainable packaging.
With success – Mondelēz has eradicated hard plastic from its Easter range, Arnott’s has 75 per cent of its packaging recyclable – come major pain points. A lack of investment, materials, and education were core concerns raised.
The day closed with a Q&A session with APCO CEO Chris Foley, who said that the industrywas still aiming at the 2025 targets, but cautioned that 2030 was a more realistic goal for some materials. Foley pointed to the current high levels of investment in recycling facilities, and said that when many of them coming on stream next year it will be a game changer for materials like soft plastics.
Foley then gave an update on the ARL (Australian Recycling Label), particularly on brand owner uptake and consumer response. A key question from the audience focused on the huge amount of packaging used in healthcare, Foley said it should not be excepted, and should be under the same producer end-to-end responsibility as packaging in the food and beverage industry.
The IPPO forum closed after three hours of top level presentations and audience participation, providing clear evidence of the hunger of those in the packaging industry to be part of the sustainable solution.
