Chobani Australia has teamed up with Foodbank and Woolworths to launch two new 970g tubs of blended strawberry and passionfruit yoghurt, in customised packaging, with every tub sold donating the equivalent of six meals to Aussies in need.
The new tubs, custom decorated with IML, are supplied by PakPot, with the foil lid printed and converted by The Van Dyke Press.
The design was created by The Key Branding, who generously donated their services to the campaign.
The branding on pack, reflecting the familiar Foodbank purple livery, is a collaboration between Chobani, Foodbank and Woolworths, designed to highlight both the campaign message and the quality and taste of the yoghurt, Chobani says.
According to a 2023 Foodbank Hunger Report, more than 3.7 million Australian households experiencing food insecurity in 2003, and nearly half (48%) of food insecure people reported reducing their purchasing of fresh produce and protein to cope.
Because of this, Chobani has dedicated its latest fundraising SKU to supporting Foodbank’s fruit and vegetable programs.
“As a food and drinks manufacturer, we have a responsibility to ensure everyone has access to nutritious food,” said Tim Browne, Chobani’s general manager of ESG and general counsel.
“However, we recognise that understanding the specific needs of communities experiencing food insecurity is complex and requires expertise – that’s where Foodbank comes in.
“Our partnership with Foodbank is more than just a one-off collaboration, it’s a long-term friendship built on a shared mission to use food as a force for good.
“We are always looking for new and innovative ways to support Foodbank and make a real impact. Through our close working relationship, Foodbank has highlighted the dire shortage of fresh produce, and we’ve tailored this initiative to directly address this need.”
Foodbank’s fruit and vegetable programs facilitate vital donations from the horticulture industry, supplying nutritious produce to Aussies in need, while simultaneously offering a sustainable solution for surplus and out-of-spec products, thereby reducing food waste and landfill impact.
The funds raised from the campaign will go towards the purchasing and distribution of fruit and vegetables across the country. Some states may utilise the funds primarily to purchase food, while others will need to allocate more towards transport and logistics.
“The face of hunger is changing. It’s not just those who live on the street, but those on your street who are experiencing hunger,” said Brianna Casey, CEO of Foodbank Australia.
“We know that food is the pressure valve of the household budget, and quite often items such as fresh fruit and vegetables are the first thing to be left behind at the supermarket when times are tough.
“Campaigns like this are so important as they help ensure we have an adequate supply of delicious Australian grown produce available for those who need a helping hand.”
Driven to use its platforms, resources and influence to improve food access, Chobani hopes that this campaign will also encourage other brands to make their own positive impact on individuals and local communities.
“Businesses have the power to effect change and positively impact individuals and communities experiencing hunger,” said Browne.
“Through initiatives like this, we aim to motivate other food and beverage manufacturers, demonstrating how they too can look at new ways to use their platforms to help Aussies in need.”
Chobani’s fundraising yoghurt rolls exclusively into Woolworths stores nationwide from the end of February, and will join Chobani’s yoghurt offering at Woolworths until September 2024.
