Result Group has joined forces with Hungry Jack's for the fourth year running to serve as the technical provider for the UNO packaging gamification campaign, which officially kicked off on 6 August.
Overall, the technology delivery is similar to previous years. However, the use of the traceability platform provided by Result has further expanded possibilities and enhanced customer interaction through improved interoperability, taking the experience to the next level.
As in previous years, Result Group produced mini cards using ground-breaking software and innovative digital printing technology. These cards were designed for gamification and were applied to drink cups and fries’ scoops using the Herma 500 Label Applicator, enhancing consumer engagement through interactive packaging
The Result team collaborated with Multi-Color Corporation’s (MCC) team of experts to achieve the perfect combination of label materials, variable printing, and printing techniques.
The labels featured a two-layer design: the first layer adheres securely to the food packaging, while the second layer, the game piece, can be peeled away to reveal the prize. Result says it was crucial that the dry-peel solution left no residue when the game piece was removed.
The material selected for the labels gave the game pieces a similar look to actual UNO cards, making it easy for the consumer to remove and play the instant win game.
The label 'layers' peeled off easily leaving the proper label layer behind (ie middle or base). The labels/tickets include elements to ensure customer comprehension on the winning/non-winning prizes, the way to redeem, and importantly to mitigate fraudulent claims.
The production of the label components involves both conventional flexographic and digital printing presses and then a specialised converting system to bring the game piece together.
The latter enabled mass customisation of the cards via digital technology, allowing elements such as text and graphics to be changed from one printed card to the next without stopping or slowing down the printing process.
The technology delivery remains consistent with previous years, with the Interoperability and data management solutions providing a strong foundation.
This traceability platform represents an integrated, intelligent ecosystem of solutions designed to power products and supply chains, facilitating a data-driven and customised approach to digital innovation.
By linking physical products with digital identities, the platform operates across various levels – line, factory, warehouse, enterprise, and supply chain – ensuring product quality through inspection systems and equipment, and providing end-to-end traceability from raw materials through production, distribution, and consumer interaction, all supported by integrated cloud data management.
This year’s UNO campaign stands out from the previous UNO 3 campaign in three key ways.
For the first time, Hungry Jack’s is introducing Prize Pick, a new feature that empowers customers to choose their prize when they peel, match and win selected items. This innovative addition to UNO allows winners to select between various prizes, ensuring they receive the experience that best suits their personal preferences.
Prize Pick winners could get to choose between epic prizes like economy flights for two people, or business class for one to Bali with Garuda Indonesia. Additionally, experience-based prizes offer a choice between an ultimate theme park adventure or a luxurious day spa experience from Experience Oz.
The brand-new feature also extends across Hungry Jack’s free food prizes, allowing winners to choose between a Whopper or Classic Jack’s Fried Chicken, and even a Bacon Deluxe or Cheeseburger, depending on their flame-grilled favourites.
This year Hungry Jack’s has further upped the ante with a 1 in 3 chance to win compared to the 1 in 4 chances offered last year, giving customers more chances to win if they choose to upsize their meal to a large.
The prize pool has increased significantly to $175 million, giving Hungry Jack’s customers the chance to instantly win thousands in cash prizes, a brand new MG3 or MG4 electric vehicle, free fuel for a year with Caltex, a year’s worth of Hungry Jack’s, Beko home appliances, Event Cinema prizes, Sennheiser electronics, Amart gift cards, and many more exciting prizes.
“We are extremely proud to have been asked by Hungry Jacks to work alongside their team again in delivering such an innovative and exciting promotion. This is now the fourth time the Uno campaign has been implemented and each year it just grows bigger and better,” said Paul Rushton, innovation manager at Result Group.
“The overall Prize Pool for this year increased to $175 million, plus the introduction of the Prize Pick, which gives yet another option on instant wins and further enhances the consumer engagement.
“The UNO promotion draws on Result’s core expertise including data management, traceability, self-adhesive, label technology, and associated application equipment. We look forward to another successful promotion.”
