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Pringles is kicking off 2021 by doing something it hasn’t done in 20 years: update its can with a fresh, new look featuring bold hues and a cleaner design.

The iconic Mr.P has been given a revamp, most noticeably, he is now bald. His iconic moustache and bowtie are also now sleeker and more dynamic. 

According to Pringles, without the hair, “Aussies can notice Mr. P’s other attributes – like his sparkling eyes and expressive eyebrows.

To celebrate Mr. P’s new look, the company has released some fun facts about the iconic character, including:

  • Mr. P’s real name is Julius Pringle and he got his start in New York.
  • The shape of the packaging and chip is a “work of engineering genius” and the manufacturing process is top secret.
  • Pringles has spent the last two years experimenting and perfecting Mr. P’s style to create the new look.

The new Pringles look will start making its way across supermarket and convenience shelves from this month.

Food & Drink Business

The Australian Competition and Consumer Commission is investigating Woolworths’ proposed buy-out of ready meals company Beak & Johnston Holdings (City Kitchen) on competition, and access and expansion issues for the ready meals market.

Chicken and egg processors, a small goods manufacturer, and wine producer are some of the eight food and beverage companies to receive a share of $7 million in the latest round of the state’s Value Add Investment Grants program.

ABAC has published its best practice guide for responsible alcohol sponsorship. The guide highlights how the code currently applies to sponsorship activity, and how the new guidance will assist the industry.