Result Group recently partnered with the Zero Waste Victoria Festival to showcase EcoMark Natural Branding, its innovative technology which eliminates the need for stickers on fresh produce.
At its stand, Result demonstrated live fruit lasering, showing how the technology gently etches the skin of fruits and vegetables without affecting their freshness, quality or taste.
According to Michael Dossor, group general manager of Result Group, the simplicity and elegance of the process left attendees amazed, especially the fact that there are no chemicals or waste – delivering a clean, natural laser mark.
“The Zero Waste Victoria Festival wasn’t just another event for Result Group; it marked a significant milestone in our journey towards deeper sustainability and meaningful consumer engagement,” he explained.
“We took a bold step by partnering with Zero Waste Victoria, giving festival attendees a chance to interact with us directly and share their thoughts on EcoMark Natural Branding.
“This wasn’t your typical product showcase. For the first time, we moved beyond our usual format and brought our technology straight to the people who matter most – the consumers.
“By pairing these live demos with real-time consumer feedback, visitors not only watched the laser process in action, but were able to share their thoughts through surveys and open conversations, providing us with invaluable insights.”
The company said that partnering with Zero Waste Victoria allowed it to engage with a diverse crowd, which included young people, professionals, families with young children, and older generations – representing a broad cross-section of everyday consumers.
The diversity of voices gave Result a comprehensive view of how different demographics feel about laser branding.
“The questions they asked and the enthusiasm they showed were beyond our expectations," said Dossor.
“Consumers were not only intrigued by the technology, but many expressed that they want to start buying laser branded produce and avoid stickers altogether.
“The feedback from surveys and conversations gave us a wealth of valuable data – we’re excited to move forward with it.”
The overwhelmingly positive feedback from consumers reinforced that EcoMark Natural Branding is not only market ready, but is exactly what today’s eco-conscious consumers are looking for.
Attendees appreciated the natural look of laser branding and viewed it as a smart, sustainable alternative to traditional packaging. They saw it as a smarter, more sustainable choice that preserves the fruit’s freshness while avoiding the need for extra packaging.
“Our experience at the Zero Waste Victoria Festival confirmed that we’re not just creating innovative technologies – we’re leading towards a waste-free future,” said Dossor.
“Consumers are ready for change, and with laser branding, that change is already here. The survey results reveal an incredible level of acceptance, and we would be thrilled to discuss them further with anyone in the fresh produce industry or supply chain who’s interested in learning more.
“As we continue to develop this technology, we remain committed to driving solutions that bring us closer to a world where waste is minimised, and sustainability is maximised.”
During the event, Dossor also participated in the panel discussion, ‘From Plate to Policy: Tackling Food Waste Solutions’, which explored how innovations like laser branding could play a crucial role in reducing food waste.
He emphasised how EcoMark Natural Branding can make a difference by eliminating stickers, which contributes to unnecessary waste in the fresh produce supply chain.
"Sustainability is at the core of everything we do. Laser branding not only reduces packaging waste, but also adds to traceability, helping consumers make informed choices about the freshness and quality of their food. This is exactly the kind of innovation that moves us closer to a zero-waste future," Dossor said during the panel.
Result also contributed to the ‘Free the Fruit’ campaign with branded t-shirts and a fun selfie station where attendees took photos with laser branded fruits. Attendees were also able to scan a QR code to learn more about the technology and its sustainability benefits.
