The packaging for Ardmona's tinned tomatoes, featuring pictures of growers with their families, has been designed to boost its appeal as a paddock-to-plate brand as SPC rolls out its latest advertising campaign.
The label draws the eye on-shelf with text above the family photograph reading 'The Kennedy Family' or 'The Weeks Family'.
The campaign follows SPC’s 2015 #MyFamilyCan campaign, which centred around Kialla East peach and pear grower Gary Godwill.
SPC's latest ad campaign closes off the first season of its new $36 million tomato processing plant.
Recently, SPC won an anti-dumping case against the last two of 105 Italian producers who were proven to have been illegally dumping excess product in Australia over many years
The Ardmona ad can be viewed here:
