Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
Mars Australia & New Zealand has appointed Karim Lokhandwala as its new chief customer officer of Petcare, commencing 1 June. The news comes as applications open for the company’s Next Generation Pet Food Program with Big Idea Ventures – now in its third year.
Simson's Pantry received the Best NPD Award for its High Protein Souvlaki, which delivers 10g of protein per serve while still maintaining the texture, flexibility and versatility consumers expect. By combining functional nutrition with everyday usability, the company has successfully introduced a new point of differentiation within the Australian flatbread category.
Freshwater Bev Tech has received this year's Gamechanger Award for its patent-pending unpasteurised production process, developed specifically to preserve bio-active compounds in the company's functional beverage brand, SUMMi Soda.
