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Yoghurt brand Chobani has embraced the season of Halloween with the launch of a Limited Batch Pumpkin Pie flavour.

Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.

Close to 65,000 pots will be sold through Woolworths leading up to 31 October.

The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.

Food & Drink Business

Australian Distillers Association (ADA) CEO, Kylie Lethbridge, has resigned after a year in the role. She will finish up at the end of October.

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Western Star has reached 100 with a narrow butter and spreads focus, a single regional factory and a new French owner. Its marketing team says the brand’s market position has never been stronger, even as cheaper imported dairy pushes onto supermarket shelves.