Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
The winners of the 2026 Hive Awards have been recognised and celebrated as some of Australia's most innovative food and beverage manufacturers over the past year. The awards were presented on Thursday 21 May during a long lunch at Linseed House, Sydney, to a room of over 100 industry leaders abuzz with excitement.
Mars Food & Nutrition Australia is increasing its support for Foodbank Australia once again, helping to provide 4.4 million meals to Australians experiencing food insecurity in 2026, as frontline charities struggle to cope with rising demand.
As frontline food charities struggle to cope with rising demand, the Victorian government is supporting Neighbourhood Houses across the state with dedicated food relief funding.
