Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
Building towards its next phase of growth, Bush’s Proteins has bolstered its team with the appointment of John Edgley as chief development officer and Aaron Yule as head of people.
Alcohol has long been part of Australia’s social and cultural fabric, but today’s consumers are taking a more intentional approach. Rather than simply drinking less, many are becoming more deliberate about the role they want each drink to play, choosing beverages that best suit the moment and the experience they want to create. ADM’s APAC Beverages marketing director, Sarah Lim, writes.
While The a2 Milk Company (a2MC) grew revenue 12.4 per cent to $1.97 billion in FY26, its reported EBITDA and net profit both went backwards due to stock issues in Q4 with its China label infant formula driving consumers to switch brands.
