Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
The snack food landscape is changing in Australia. Ingredient lists, long dominated by ultra-processed foods (UPFs), are under ever-increasing scrutiny by experts and consumers alike. As regulation looks to catch up, brands and industry swing between competition and opportunity. Adam Elharte from snack bar company, Viva Perfetto writes.
Wide Open Agriculture (WOA) has released independent CSIRO testing of its lupin kernel fibre as it looks to turn a by-product of its protein process into a second saleable ingredient. The move will shore up the manufacturing model it is currently rebuilding.
Bubs Australia recorded 9.2 per cent revenue growth in FY26, driven by a 24 per cent increase in its US business, but higher airfreight, regulatory and tariff costs pushed the infant nutrition company to an EBITDA loss of $1.8 million.
