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Yoghurt brand Chobani has embraced the season of Halloween with the launch of a Limited Batch Pumpkin Pie flavour.

Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.

Close to 65,000 pots will be sold through Woolworths leading up to 31 October.

The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.

Food & Drink Business

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The nearly 70 million consumers in the UK are an enticing market for Australian companies, with a free trade agreement and goodwill adding to the appeal. But Paul Beare says regulations, VAT, banking and employment laws can catch some off guard. In this Q&A, Beare discusses what Australian food and beverage companies need to consider to ensure success in the UK market.