Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
A lot of food and beverage brands look strong when they’re small. They have one product, one pack, one clear idea and then they grow. That’s usually when things start to unravel, not all at once, but quickly enough to matter. The Creative Method founder and creative director, Tony Ibbotson, explains why – and growth is not the problem.
Victorian-based Aquafab has completed a $620,000 Series A raise through Birchal, supported by over 300 investors. The company told Food & Drink Business that the funds will support continued national growth and plans in place to enter the US and UK markets this year.
Rumin8 is accelerating its methane reducing feed additive commercialisation progress in New Zealand, garnering $4.4 million (US$3 million) in investment as the company prepares to enter the final trial process.
