Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
After matcha, hot honey, and Dubai chocolate went viral for Australian tastebuds in 2025, it’s Asian-inspired foods and fusions that are leading the charge this year. Pureprofile Australia senior account director, Kate Richards, shares insights on the latest trends in hospitality, and how they are impacting retail.
The winners of the 2026 Melbourne Royal Australian International Beer Awards (AIBA) have been announced, receiving more than 2200 entries from 381 breweries across 22 countries.
Sustainable Winegrowing Australia has appointed an inaugural executive officer and advisory board, aiming to enhance impact and guide strategic direction moving forward.
