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Yoghurt brand Chobani has embraced the season of Halloween with the launch of a Limited Batch Pumpkin Pie flavour.

Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.

Close to 65,000 pots will be sold through Woolworths leading up to 31 October.

The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.

Food & Drink Business

Lion has proposed to move production of James Boag beers out of Tasmania, with a plan announced to close the James Boag’s Brewery in Launceston in November, driven by long-term decline in the national beer market.

Global seafood supplier, Safcol Australia, has broken ground on its new $80 million purpose-built food manufacturing facility in Edinburgh, South Australia – expected to deliver double the production capacity of the company’s current site.

The federal government has released its formal response to the Senate Select Committee on Supermarket Prices, rejecting calls for forced divestiture powers while advancing a suite of supplier protections, pricing regulations and competition reforms.