Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
Ben & Jerry’s co-founder, Ben Cohen, is calling on Australian consumers to boycott Magnum ice cream, escalating a campaign for parent company The Magnum Ice Cream Company (TMICC) to sell the brand to investors aligned with its social mission.
More than US$23 billion in global CPG value share has shifted from mainstream-priced products to discount and premium tiers, and snacks and alcohol face the deepest cuts in spending intentions, according to NIQ’s Consumer Outlook 2027.
At its AGM on 24 November, SPC Global will ask shareholders to approve a new corporate name, Altiva Global, to separate the listed group from its SPC trading business.
