Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
Organic Bay Distillery has partnered with Peacock Bros. to deliver a premium packaging transformation, helping it strengthen its shelf presence in Australia's increasingly competitive craft spirits’ market.
Cost-conscious Australians are now nearly twice as likely to look for supermarket specials than to switch to a private label alternative, according to new analysis by Circana.
Australia’s best gelato has been named – and it’s made in Victoria, with Oh My Gelato! taking out the coveted title for its bespoke flavour, ‘The Melbourne Marvel’.
