Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
Australia’s cold storage sector is facing a looming capacity shortfall, with growing demand for temperature-controlled facilities placing additional pressure on food and beverage supply chains.
Substantial pricing and input pressures on vegetable growers have persisted throughout 2026, while increases in the costs of producing vegetables have not been reflected in retail prices, says AUSVEG.
Meat eaters view plant-based meat as riskier and offering less value than conventional meat, regardless of how it is marketed, according to new Adelaide University research.
