Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
Across Australia and internationally, food and beverage businesses are facing growing pressure to provide greater transparency about where products come from, how they are produced, and whether claims relating to quality, sustainability, and authenticity can be verified. Griffith University Asia Institute associate professor of agribusiness and international trade, Robin E. Roberts, offers advice for companies to transform this pressure into a competitive advantage.
Mars has officially opened its new $112.6 million pet food manufacturing facility in Wodonga, Victoria, establishing what the company describes as Australia's largest dedicated wet cat food pouch production site. The expansion was initially announced in June 2023.
The Brewers Association of Australia (BAA) has appointed Mick Gibb as its new chief executive officer, effective 28 September 2026, following Amanda Watson stepping down from the position in February.
