Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
Mars Food & Nutrition Australia is increasing its support for Foodbank Australia once again, helping to provide 4.4 million meals to Australians experiencing food insecurity in 2026, as frontline charities struggle to cope with rising demand.
Family-owned Australian dairy producer, Brancourts, has been acquired for an undisclosed sum by Arla Foods Mayer Australia (AFMA) – the joint venture formed in 2015 between Mayers Fine Food and global dairy cooperative, Arla Foods.
The Hive Awards would not be possible without the support of its sponsors. This year, Food & Drink Business was thrilled to announce The Commonwealth Bank of Australia as the Headline Sponsor for the third year in a row.
