Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
The federal government is conducting a review of the Horticulture Code of Conduct, following several difficult years for farmers and growers, with rapidly rising levels of dissatisfaction.
The federal government has committed to developing an Industry Code of Practice for labelling plant-based protein products, supported by Food Standards Australia New Zealand (FSANZ) research and led by the Alternative Proteins Council (APC).
Consumers may soon see products containing cocoa-free chocolate appearing on shelves, as confectionery manufacturers look to manage increased volatility in the price and supply of cocoa beans, according to research from agribusiness banking specialist, Rabobank.
