Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
As part of the development of a national food security strategy, the federal government has commissioned a food supply chain assessment. The decision was made during a meeting of the National Food Council on 23 March, focused on the impact of conflict in the Middle East on Australia’s food system.
Australia has secured a free trade agreement (FTA) with the European Union (EU) after eight years of negotiations, opening new avenues for Australian exporters to sell to 450 million consumers in the EU’s $30 trillion economy.
Australian supply chains are reaching a critical turning point, as persistent labour shortages collide with weak productivity growth and rising global volatility, forcing businesses to rethink how competitiveness and growth is achieved inside their operations. Dematic APAC CEO, Michael Jerogin, offers insights on automation integration for local businesses to maximise efficiency.
