Housed in a 170g themed tub, the product includes a mix of sweet pumpkin puree with cinnamon and nutmeg, topped with yoghurt.
Close to 65,000 pots will be sold through Woolworths leading up to 31 October.
The launch will be supported by a marketing campaign which promotes the hashtag #ScaryGood.
With Australia’s productivity slide concentrated in industries that make, move and sell physical goods, supply chain automation company, Dematic, says the national debate has been looking in the wrong building.
Seedlab Australia has supported more than 600 small FMCG businesses, generating over $30 million in combined program value and Woolworths sales.
South Australian ready-meal business Local Kitchen Co has become the first in the state to enable SaH and NDIS participants to walk into a store and buy pre-made meals using their package funding.
