Counterfeiting can cause lost revenue. Worse, if the counterfeit causes health issues, it can result in serious brand damage. The good news is there are many different solutions to help manufacturers protect their brands.
The ideal solution will depend on where the brand has an issue (i.e., supply chain issue or in the market with lookalikes). Simple solutions include security labels, UV ink, RFID and tamper-evident packaging.
However, if the brand needs end customers to be sure of product authenticity, then an encrypted QR code is a great solution. QR codes are ideal because consumers know what to do with them, so manufacturers don’t need to spend marketing funds explaining them. They’re also easily accessible via smartphones and social networking sites; ideal because consumers don’t want to download specific apps for each brand they buy.
In this video, Matthews Australasia's Matt Nichol tells us more:
For more on the security aspects of QR symbology, including where and how data is encrypted, stored and accessed, along with their other benefits such as connecting directly with the consumer for additional marketing messages and receiving feedback, visit Matthews on stand N23 at foodpro.
Get the full story: learn more about serialisation’s benefits here and then what you need to know to implement it.
