The Active & Intelligent Packaging Industry Association (AIPIA) is offering two unmissable opportunities to get connected to the latest developments in active and intelligent packaging technologies and services.
The association will be running the Smart Packaging Summit in Chicago (25 October) at Pack Expo International, followed by the welcome return of the annual AIPIA World Congress at the iconic Beurs van Berlage in the centre of Amsterdam, Netherlands in November.
Both events are being organised in conjunction with the AIPIA’s partner Packaging Europe.
The Chicago event offers a deep dive into Smart Packaging as a marketing tool, showing the latest ideas on how to stay connected to customers and meet their needs, as well as on building brand trust.
Featured speakers include Amber Walls, senior director, Global Standards, GS1 US (The Era of 2D Barcodes); Adhithi Aji, founder and president, Adrich (Driving Consumer Engagement and Incremental Purchases): and Chris Braine CEO & founder, Cellr (Ultra Personalisation and Smart Packaging).
"This is a great opportunity to visit the largest North American packaging and processing technology event, and catch up on some of the most exciting smart packaging products and services currently available at the same time. In this fast moving sector, something new is happening. Make sure you keep up to date, book now," said Eef de Ferrante, director of AIPIA.
November sees the return of the World Congress, which is the only event offering a comprehensive overview of the state-of-the-art in Smart Packaging.
Whether its food safety and security, extending shelf-life, supply chain management, consumer engagement, compliance, anti-counterfeiting, authentication or blockchain that sits high up on your agenda, there is something for you in Amsterdam says the AIPIA.
Importantly, the AIPIA is pleased to announce the return of one of the most dynamic elements of the World Congress, teh brand challenge. This year, the Congress will play host to two Brand Challenges in 2022, featuring Haleon, which makes well-known brands such as Sensodyne, Centrum and Aquafresh; and Marks & Spencer (M&S), the upmarket food and clothing retailer who challenged AIPIA members to pitch their ideas on how to offer solutions to a particular smart packaging requirement.
The World Congress agenda is already packed with a fantastic line up of speakers and is still growing. Some already announced include Zappar (Augmented Reality), Avery Dennison (RFID), GS1 (Barcode Standardisation) and Securikett (Digitisation of on Pack Security).
The AIPIA is maintaining its tradition of adding fresh faces with fresh ideas, this year, including SoFresh (Shelf Life improvement and the Impact of GHG emissions), MidiaCode (Smart Packaging at Scale), Algramo (the Reuse Revolution), and collectID (Blockchain using NFC technology).
So if you are staying connected, reconnecting or wanting to connect with smart packaging, its time to book your place and meet some of the smartest smart packaging providers on the planet.
