Tickets are now available next month’s special half day Print21+PKN LIVE event, which will see brand owners and packaging printers come together to see how digital packaging print can drive growth for brands, and profits for printers.
Taking place on 9 November in Melbourne from 12 noon to 5.30pm, the Print21+PKN LIVE forum – Amplify & Engage – will outline where the opportunities are emerging, and how to optimise them through new technologies.
Brand owners attending will hear how the agility of digital print can speed up time to market while delivering high print quality and also increasing consumer engagement opportunities through personalisation and digital connectivity.
Print businesses large and small looking for new revenue streams, will hear more about the opportunities inherent in this burgeoning sector.
According to leading industry research and analysis operation Smithers the market for digitally printed packaging will grow by 11 per cent CAGR over the next five years, meaning it will virtually double in size.
The LIVE half-day marks the return of the annual event, back from its Covid hiatus, and features a host of presentations from brands (like Hungry Jack's, Little Bang Brewing Co and Mingle Seasoning) and print businesses (ePac, MCC, Luminar, Revolution Print) who are already operating in digital print for packaging. Other companies featured in the speaker and panel line-up include Result Group, EFI, Detpak, Opal Packaging and more.
Tickets are available here and more info is available here.
Speakers at the event include brand owners, printers, and the keynote, renowned behavioural economist Sonia Friedrich, who will outline just why digitally printed packaging dovetails perfectly with the evolving world in which we live.
From integrated print and digital campaigns, to maximising the real estate giving big brand presence for small brand budgets, to track and trace, to chain of custody realisation, to cost-effective on-demand versioning, to runs in any number from one upwards – digitally printed packaging provides a plethora of real benefits to brand owners that will amplify their positioning and engage with their audience.
Specially curated to work for busy professionals, the event will kick off at lunchtime with our keynote speaker, who will outline just why packaging is evolving, what are the irrevocable mega trends in society that are driving the change, and why the opportunity is so compelling.
We will then hear from the partners who collaborated to create the Hungry Jack’s UNO campaign (Result Group, MCC, Detpak, TLC), which saw multiple applications in print work together with variable data to drive sales, in what was arguably the biggest intelligent packaging project ever rolled out in Australia.
Following the Hungry Jack’s presentation, brands and printers who are innovating in packaging with great success will share their journey. We will hear from start-up businesses, and commercial printers who have jumped into packaging and labels.
We will also hear from a brand owner on how they worked with an innovative print business to develop their packaging, and the great results achieved.
Finally, an expert industry panel will discuss the challenges and opportunities in packaging print, including sustainability, supply and legislation, with plenty of opportunity for questions and answers.
Event attendees will then be invited to a drinks networking hour, where they can connect with speakers and colleagues. The afternoon event is designed to give maximum value and benefit in the shortest time, which in fact is what the new digital packaging print market is itself doing.
The event has been well supported by industry, with Currie Group and HP stepping up as Platinum sponsors, Ball & Doggett and EFI as the Gold sponsors and Jet Technologies the Silver sponsor.
Tickets are available here.
The full programme will be announced soon.
