Schwarzkopf Australia has entered an exclusive partnership with TerraCycle to ensure all its retail hair care, hair colour and hair styling products and packaging nationwide are recyclable.
The Schwarzkopf Australia TerraCycle initiative – Schwarzkopf Cares – will accept hair care product packaging including trigger heads, pumps, tubes, caps and tubs; hair product aerosols including hair spray, mousse and dry shampoo; and hair colour products including bottles, pumps, sachets, gloves, plastic stirrers and tubes.
The initiative will also accept and recycle all retail competitor hair care products, with the potential to divert up to 147 million units of hair products from landfill.
“We believe that partnerships such as this are key to our sustainability journey and look forward to growing our sustainability initiatives within [Schwarzkopf parent company] Henkel Beauty Care Retail ANZ,” said Henkel Beauty Care Retail general manager ANZ Peter Rigby.
“Sustainability is a key pillar of what we do at Schwarzkopf and we’re focused on continuing to take the right steps forward to design for sustainability.”
“We’re proud to be launching the Schwarzkopf Cares Recycling Program, in partnership with TerraCycle, in Australia and New Zealand – it moves us one step closer to our goal of ensuring all our packaging is 100% recyclable or reusable by 2025.”
Registration to the Schwarzkopf Cares Recycling Program is free, and open to individuals, households, schools, offices and community groups.
Once registered, participants can pack their used hair care packaging into any available box, then download a free shipping label from the Terracycle website, affix it to the box, and send it to TerraCycle for recycling.
Park benches, bike racks, pet food bowls, recycling bins and more will all be developed as new consumer products from the recycled packaging waste.
