Close×

Nord Drivesystems is integrating QR codes into its drive components to provide quicker and more efficient access to service and support. This digital service aims to save time and resources by allowing customers to access product-specific information, contact relevant service personnel, and view documentation via their mobile phones.

According to Jörg Niermann, marketing manager at Nord, “Almost all Nord production plants now pair our drive components with a QR code. Only Brazil is still on its way. With this, all important information is immediately and digitally available.” 

The QR codes enable customers to reach their local contacts directly, with product details displayed on screen. If telephone support is needed, customers will still need to provide the serial number of the drive component.

The QR codes link to Nord’s “Digital Services” menu, where customers can access product documentation, view life cycle services, and find information on the latest products and firmware. Niermann notes, “The paper-free and correct drive identification and documentation saves resources,” though paper documentation is still available upon request or for ATEX products.

Additionally, the digital interface provides access to spare parts lists and the myNORD customer portal. Serial numbers are pre-set, and further actions can be initiated directly from the portal. Nord also offers the NORDCON app, where parameter data can be stored using the NORDAC Access BT.

Looking ahead, Nord plans to expand its digital services further, including updates for its frequency inverters.

Food & Drink Business

Wine Australia is running a coordinated program of trade, education and promotional activity across the Asia Pacific, backed by federal government funding, as the sector works to rebuild demand in China and diversify into Southeast Asia.

Australian beef exporters face a 55 per cent tariff on shipments to China for the rest of 2026 after the country exhausted its annual safeguard quota in under six months, removing tariff-free access to one of the sector’s largest markets.

A Western Australian truffle grower says it has unearthed the state’s first cultivated white truffle, opening a potential new product line for a region that already supplies the bulk of the Southern Hemisphere’s black truffle.