Sydney coffee roaster Gabriel Coffee has given its branding a modern facelift with new packaging and machinery from Jet Technologies.
Gabriel Coffee regularly reviews the packaging it uses, and recently made the decision to move to more modern packaging, which would give the brand a fresh new look. This involved transitioning to block bottom coffee bags with a new film and design, as well as investment in a Goglio G21 Coffee Packaging Machine, which has automated the production and filling of the new bags.
“Goglio vertical form fill and seal machinery produces coffee packaging made to order, which equates to half the cost of premade coffee bags, with a wide range of laminate structures,” said Daniel Malki, director of Jet Technologies.
“The impeccable accuracy of the Goglio machine is an additional standout feature, particularly with its two-option dosing procedure, meaning coffee roasters can choose their dose size without over-filling their bags and forfeiting coffee supply.”
Being able to make coffee packaging to order using the Goglio G21 has also helped Gabriel Coffee take a flexible approach to refreshing its brand. It has allowed the business to, over a six-month period, refine its design through three different versions without facing any packaging wastage issues.
“The packaging is sturdy, offering the thickness and structure we need for our coffee product. Our customers love the new branding and how the bag sits on the shelf,” said Sam Gabrielian, founder of Gabriel Coffee.
“And the customer service from Jet Technologies and Goglio has been outstanding, with someone even coming out from Italy to ensure we got everything up and running properly.”
Gabriel Coffee uses the Goglio G21 to package four of the five total blends it roasts in both 250g and 1kg bags.
“With state-of-the-art roasting and packaging technologies, Gabriel Coffee is now equipped to best meet the needs of its current customer-base, as well as to scale up for future growth,” Malki concluded.
