In a world where production and consumption are ever evolving, the discussions around sustainability and environmental protection has seen rapid development. Both regulatory controls and public concerns continue to drive major changes in the industry, with pressure to reduce single-use packaging and production footprints.
This is the view of APPMA member Nupac, who says that although this can present challenging and threatening times for a range of industries, it can also offer a great opportunity to upgrade production, packaging processes and equipment to reduce footprint size, update packaging materials, and increase overall equipment effectiveness.
"Globally, top FMCG companies are taking proactive action and making commitments to drive sustainability over the coming years. This has paved the way for the industry, as a whole, to also take the next step towards a greener future through addressing their own processes and packaging," says Nupac MD Peter Pontikis.
A prime example of this is the recent development of Smarties packaging. In a bold statement, Nestlé announced that Smarties will now be using recyclable paper packaging for all its products across the globe.
"This not only shows a commitment to a greener future, but also the power of consumers, and the need to adjust to market demands," Pontikis says.
Globally, consumers are seeking out sustainable products and packaging, forcing industries to seriously consider sustainability as a key factor in production and development.
"As a trend that is on the rise, industries need to seriously consider how they can leverage sustainability, to ensure they stay ahead of the market and engage these customers into the future," Pontikis adds.
"With the right focus and innovation processes, businesses can capitalise on this market shift to set themselves up for an efficient and profitable future, embracing sustainability as a core focus."
As a relatively new concept (in the full sense of sustainability), the market is still adjusting to a sustainably-focused future, and consequently, Nupac believes it is imperative for companies to work closer with their partners and suppliers to ensure successful and proactive implementation and action.
"As an expert in packaging solutions throughout Australia and New Zealand, Nupac is heavily invested and educated in the future of sustainable packaging," Pontikis says.
"Focused on building tailored packaging solutions, Nupac can provide a range of options and solutions to ensure companies are taking the right step towards efficient and high quality production and packaging, while also ensuring sustainability and regulatory requirements are front of mind."
