Following Bosch Packaging Technology's purchase by Syntegon in January 2020, the company now has a new brand identity.
Syntegon’s business focus is on intelligent and sustainable technologies for the pharmaceutical and food industries which is why their purchase of Bosch’s packaging division was a logical one to provide Syntegon an extension to its already significant service range.
Syntegon employs 6100 people at more than 30 locations worldwide and posted €1.3bn in sales in 2019.
The creation of the new brand identity, which was established to catapult this business’s performance in January 2020 and its mission statement of “processing and packaging technology for a better life”, is embodied by Syntegon's name, which stands for synergy, technology, and focus on the future. The corporate colour green underscores the importance of sustainability and health. The square O in the newly designed logo symbolises a package as well as packaging technology’s ability to protect products, according to the company.
APPMA member Nupac Industries has been Bosch’s Australian and New Zealand distributor and service partner since 1983 and now is Syntegon’s partner, working closely to provide the solutions and service outcomes required by its Australian and New Zealand customers.
