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Coca-Cola in the UK has created an ad made entirely out of its 100 per cent recyclable packaging.

Love Story, created by Ogilvy and Mather Berlin, tells the story of two bottles who fall in love as they meet over and over again after being disposed of properly and recycled into new bottles.

The ad aims to encourage more people to recycle, and highlights how plastic bottles can be reused to produce more plastic bottles.

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The entire set was made entirely out of recyclable material – mainly Coca-Cola packaging. It was created by Berlin-based duo Cris Wiegandt and Lacy Barry, who used more than 1500 Coca-Cola, Fanta, Sprite, Smartwater and Honest bottles and cans during production.

The campaign will communicate its message about recycling to 35 million Britons by the end of this year.

The new ad (below) is part of Coca-Cola Great Britain’s new sustainable packaging strategy, which aims to recover all its packaging and increase recycled PET in bottles from 25 per cent to 50 per cent by 2020.

Food & Drink Business

The Senate Economics Committee has rejected the Food Donations Bill that proposed a tax offset for companies donating excess food to food relief agencies rather than dumping it. While the bill had the potential to deliver the equivalent of 100 million meals to food relief organisations, the committee said it had “serious concerns” including the bill’s “generous” tax concessions. Food relief agencies and social welfare organisations have questioned the committee’s decision to reject the bill outright rather than make recommendations for amendments.  

The winners of the 62nd annual Australian Export Awards were announced in Canberra yesterday, featuring three winners from the food sector – including dessert manufacturer Frosty Boy Global, in the Agribusiness, Food and Beverages category.

Mondelēz International has appointed Toby Smith as President Japan, Australia and New Zealand, with the incumbent, Darren O’Brien, appointed Global Chief Corporate and Government Affairs officer.