Fibre King launched Oryx Automation into the North American market in 2010. The new brand took over its range of automated crate handling equipment for both suppliers and end users of reusable plastic crates. Since then, the company’s export market in case packers, palletisers and crate equipment has been predominantly branded with the Oryx Automation name.
Fibre King is seizing AUSPACK's inherent opoortunity to gain maximum exposure for its launch, to introduce Oryx Automation to Australia.
The group opened a 3000m2 facility in Thailand and began production of machines for the international market in 2013. The establishment of Oryx Automation in Thailand has doubled production capacity and created a global presence for expansion into Asian and Middle Eastern markets. It has also grown the group’s engineering resources, with Fibre King’s head office and factory in Brisbane now focused as the research and development centre for innovation and continual improvement.
The Fibre King/Oryx Automation stand will show off two examples resulting form partnerships with clients, a Laminator Tray Former and the automated Oryx DeErector for crates.
Earle Roberts, Fibre King Group chief executive officer, commented, "The transition to an international manufacturer with an Australian core has been both challenging and rewarding. Most importantly, it has paved the way for unprecedented growth. The Fibre King name is a bit of an institution in Australia, but we’ve been branding our domestic crate handling equipment as Oryx, so it’s time to bring them together.”
